Problems in marketing : applying key concepts and techniques /

Problems in marketing : applying key concepts and techniques / / Luiz Moutinho & Charles Chien.

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ProQuest (Firm)
Moutinho, Luiz.
TeilnehmendeR:
Chien, Charles S.
ProQuest (Firm)
Year of Publication:2008
Edition:2nd ed.
Language:English
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Physical Description:xiii, 322 p. :; ill.
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record_format marc
spelling Moutinho, Luiz.
Problems in marketing [electronic resource] : applying key concepts and techniques / Luiz Moutinho & Charles Chien.
2nd ed.
Los Angeles : Sage Publications, 2008.
xiii, 322 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Electronic books.
Chien, Charles S.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=420897 Click to View
language English
format Electronic
eBook
author Moutinho, Luiz.
spellingShingle Moutinho, Luiz.
Problems in marketing applying key concepts and techniques /
author_facet Moutinho, Luiz.
Chien, Charles S.
ProQuest (Firm)
ProQuest (Firm)
author_variant l m lm
author2 Chien, Charles S.
ProQuest (Firm)
author2_variant c s c cs csc
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Moutinho, Luiz.
title Problems in marketing applying key concepts and techniques /
title_sub applying key concepts and techniques /
title_full Problems in marketing [electronic resource] : applying key concepts and techniques / Luiz Moutinho & Charles Chien.
title_fullStr Problems in marketing [electronic resource] : applying key concepts and techniques / Luiz Moutinho & Charles Chien.
title_full_unstemmed Problems in marketing [electronic resource] : applying key concepts and techniques / Luiz Moutinho & Charles Chien.
title_auth Problems in marketing applying key concepts and techniques /
title_new Problems in marketing
title_sort problems in marketing applying key concepts and techniques /
publisher Sage Publications,
publishDate 2008
physical xiii, 322 p. : ill.
edition 2nd ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 M67 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=420897
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 437107946
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