Problems in marketing : applying key concepts and techniques / / Luiz Moutinho & Charles Chien.
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| Year of Publication: | 2008 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xiii, 322 p. :; ill. |
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| 050 | 4 | |a HF5415 |b .M67 2008 | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Moutinho, Luiz. | |
| 245 | 1 | 0 | |a Problems in marketing |h [electronic resource] : |b applying key concepts and techniques / |c Luiz Moutinho & Charles Chien. |
| 250 | |a 2nd ed. | ||
| 260 | |a Los Angeles : |b Sage Publications, |c 2008. | ||
| 300 | |a xiii, 322 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Chien, Charles S. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=420897 |z Click to View |