The marketing pathfinder : : key concepts and cases for marketing strategy and decision making /

The marketing pathfinder : : key concepts and cases for marketing strategy and decision making / / David Stewart and Michael Saren.

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VerfasserIn:
Stewart, David, 1948-
Place / Publishing House:Chichester, West Sussex, [England] : : John Wiley & Sons,, 2014.
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (283 pages)
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id 5001822528
ctrlnum (MiAaPQ)5001822528
(Au-PeEL)EBL1822528
(CaPaEBR)ebr10957145
(CaONFJC)MIL654222
(OCoLC)881318370
collection bib_alma
record_format marc
spelling Stewart, David, 1948- author.
The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren.
Chichester, West Sussex, [England] : John Wiley & Sons, 2014.
2014
1 online resource (283 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Strategic planning.
Electronic books.
Print version: Stewart, David, 1948- Marketing pathfinder : key concepts and cases for marketing strategy and decision making. Chichester, West Sussex, [England] : John Wiley & Sons, c2015 v, 262 pages 9781119961765 2014020570
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1822528 Click to View
language English
format eBook
author Stewart, David, 1948-
spellingShingle Stewart, David, 1948-
The marketing pathfinder : key concepts and cases for marketing strategy and decision making /
author_facet Stewart, David, 1948-
author_variant d s ds
author_role VerfasserIn
author_sort Stewart, David, 1948-
title The marketing pathfinder : key concepts and cases for marketing strategy and decision making /
title_sub key concepts and cases for marketing strategy and decision making /
title_full The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren.
title_fullStr The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren.
title_full_unstemmed The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren.
title_auth The marketing pathfinder : key concepts and cases for marketing strategy and decision making /
title_new The marketing pathfinder :
title_sort the marketing pathfinder : key concepts and cases for marketing strategy and decision making /
publisher John Wiley & Sons,
publishDate 2014
physical 1 online resource (283 pages)
isbn 9781118758762
9781119961765
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 S875 42014
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1822528
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/02
dewey-sort 3658.8 12
dewey-raw 658.8/02
dewey-search 658.8/02
oclc_num 881318370
work_keys_str_mv AT stewartdavid themarketingpathfinderkeyconceptsandcasesformarketingstrategyanddecisionmaking
AT stewartdavid marketingpathfinderkeyconceptsandcasesformarketingstrategyanddecisionmaking
status_str n
ids_txt_mv (MiAaPQ)5001822528
(Au-PeEL)EBL1822528
(CaPaEBR)ebr10957145
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is_hierarchy_title The marketing pathfinder : key concepts and cases for marketing strategy and decision making /
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