The marketing pathfinder : : key concepts and cases for marketing strategy and decision making / / David Stewart and Michael Saren.
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| Place / Publishing House: | Chichester, West Sussex, [England] : : John Wiley & Sons,, 2014. 2014 |
| Year of Publication: | 2014 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (283 pages) |
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| 008 | 141101t20142014enk ob 001 0 eng d | ||
| 020 | |z 9781119961765 | ||
| 020 | |a 9781118758762 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001822528 | ||
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| 050 | 4 | |a HF5415.13 |b .S875 2014 | |
| 082 | 0 | |a 658.8/02 |2 23 | |
| 100 | 1 | |a Stewart, David, |d 1948- |e author. | |
| 245 | 1 | 4 | |a The marketing pathfinder : |b key concepts and cases for marketing strategy and decision making / |c David Stewart and Michael Saren. |
| 264 | 1 | |a Chichester, West Sussex, [England] : |b John Wiley & Sons, |c 2014. | |
| 264 | 4 | |c 2014 | |
| 300 | |a 1 online resource (283 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Stewart, David, 1948- |t Marketing pathfinder : key concepts and cases for marketing strategy and decision making. |d Chichester, West Sussex, [England] : John Wiley & Sons, c2015 |h v, 262 pages |z 9781119961765 |w 2014020570 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1822528 |z Click to View |