The marketing pathfinder : : key concepts and cases for marketing strategy and decision making / / David Stewart and Michael Saren.
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Place / Publishing House: | Chichester, West Sussex, [England] : : John Wiley & Sons,, 2014. 2014 |
Year of Publication: | 2014 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (283 pages) |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9781119961765 9781118758762 |
Hierarchical level: | Monograph |
Statement of Responsibility: | David Stewart and Michael Saren. |