The handbook of international advertising research / / edited by Hong Cheng.
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| Place / Publishing House: | Malden, Massachusetts : : John Wiley & Sons,, 2014. 2014 |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Series: | Handbooks in communication and media
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| Online Access: | |
| Physical Description: | 1 online resource (657 pages) :; illustrations, tables. |
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