The handbook of international advertising research / / edited by Hong Cheng.
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Place / Publishing House: | Malden, Massachusetts : : John Wiley & Sons,, 2014. 2014 |
Year of Publication: | 2014 |
Edition: | First edition. |
Language: | English |
Series: | Handbooks in communication and media
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Online Access: | |
Physical Description: | 1 online resource (657 pages) :; illustrations, tables. |
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Bibliography: | Includes bibliographical references and indexes. |
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ISBN: | 9781444332377 9781118378496 |
Hierarchical level: | Monograph |
Statement of Responsibility: | edited by Hong Cheng. |