The handbook of international advertising research /

The handbook of international advertising research / / edited by Hong Cheng.

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Bibliographic Details
TeilnehmendeR:
Cheng, Hong.
Place / Publishing House:Malden, Massachusetts : : John Wiley & Sons,, 2014.
2014
Year of Publication:2014
Edition:First edition.
Language:English
Series:Handbooks in communication and media
Online Access:
Physical Description:1 online resource (657 pages) :; illustrations, tables.
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ctrlnum (MiAaPQ)5001602917
(Au-PeEL)EBL1602917
(CaPaEBR)ebr10831329
(CaONFJC)MIL571602
(OCoLC)869520311
collection bib_alma
record_format marc
spelling The handbook of international advertising research / edited by Hong Cheng.
First edition.
Malden, Massachusetts : John Wiley & Sons, 2014.
2014
1 online resource (657 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Handbooks in communication and media
Includes bibliographical references and indexes.
Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Export marketing Research Congresses.
Foreign trade promotion Research Congresses.
Advertising.
Electronic books.
Cheng, Hong.
Print version: Handbook of international advertising research. First edition. Malden, Massachusetts : John Wiley & Sons, c2014 xxxii, 623 pages Handbooks in communication and media. 9781444332377
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1602917 Click to View
language English
format eBook
author2 Cheng, Hong.
author_facet Cheng, Hong.
author2_variant h c hc
author2_role TeilnehmendeR
author_sort Cheng, Hong.
title The handbook of international advertising research /
spellingShingle The handbook of international advertising research /
Handbooks in communication and media
title_full The handbook of international advertising research / edited by Hong Cheng.
title_fullStr The handbook of international advertising research / edited by Hong Cheng.
title_full_unstemmed The handbook of international advertising research / edited by Hong Cheng.
title_auth The handbook of international advertising research /
title_new The handbook of international advertising research /
title_sort the handbook of international advertising research /
series Handbooks in communication and media
series2 Handbooks in communication and media
publisher John Wiley & Sons,
publishDate 2014
physical 1 online resource (657 pages) : illustrations, tables.
edition First edition.
isbn 9781118378496
9781444332377
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF1009
callnumber-sort HF 41009.5 H363 42014
genre Electronic books.
genre_facet Congresses.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1602917
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 869520311
work_keys_str_mv AT chenghong thehandbookofinternationaladvertisingresearch
AT chenghong handbookofinternationaladvertisingresearch
status_str n
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(CaPaEBR)ebr10831329
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is_hierarchy_title The handbook of international advertising research /
author2_original_writing_str_mv noLinkedField
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