The handbook of international advertising research / / edited by Hong Cheng.
Saved in:
TeilnehmendeR: | |
---|---|
Place / Publishing House: | Malden, Massachusetts : : John Wiley & Sons,, 2014. 2014 |
Year of Publication: | 2014 |
Edition: | First edition. |
Language: | English |
Series: | Handbooks in communication and media
|
Online Access: | |
Physical Description: | 1 online resource (657 pages) :; illustrations, tables. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
5001602917 |
---|---|
ctrlnum |
(MiAaPQ)5001602917 (Au-PeEL)EBL1602917 (CaPaEBR)ebr10831329 (CaONFJC)MIL571602 (OCoLC)869520311 |
collection |
bib_alma |
record_format |
marc |
spelling |
The handbook of international advertising research / edited by Hong Cheng. First edition. Malden, Massachusetts : John Wiley & Sons, 2014. 2014 1 online resource (657 pages) : illustrations, tables. text rdacontent computer rdamedia online resource rdacarrier Handbooks in communication and media Includes bibliographical references and indexes. Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014). Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Export marketing Research Congresses. Foreign trade promotion Research Congresses. Advertising. Electronic books. Cheng, Hong. Print version: Handbook of international advertising research. First edition. Malden, Massachusetts : John Wiley & Sons, c2014 xxxii, 623 pages Handbooks in communication and media. 9781444332377 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1602917 Click to View |
language |
English |
format |
eBook |
author2 |
Cheng, Hong. |
author_facet |
Cheng, Hong. |
author2_variant |
h c hc |
author2_role |
TeilnehmendeR |
author_sort |
Cheng, Hong. |
title |
The handbook of international advertising research / |
spellingShingle |
The handbook of international advertising research / Handbooks in communication and media |
title_full |
The handbook of international advertising research / edited by Hong Cheng. |
title_fullStr |
The handbook of international advertising research / edited by Hong Cheng. |
title_full_unstemmed |
The handbook of international advertising research / edited by Hong Cheng. |
title_auth |
The handbook of international advertising research / |
title_new |
The handbook of international advertising research / |
title_sort |
the handbook of international advertising research / |
series |
Handbooks in communication and media |
series2 |
Handbooks in communication and media |
publisher |
John Wiley & Sons, |
publishDate |
2014 |
physical |
1 online resource (657 pages) : illustrations, tables. |
edition |
First edition. |
isbn |
9781118378496 9781444332377 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF1009 |
callnumber-sort |
HF 41009.5 H363 42014 |
genre |
Electronic books. |
genre_facet |
Congresses. Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1602917 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8 |
dewey-sort |
3658.8 |
dewey-raw |
658.8 |
dewey-search |
658.8 |
oclc_num |
869520311 |
work_keys_str_mv |
AT chenghong thehandbookofinternationaladvertisingresearch AT chenghong handbookofinternationaladvertisingresearch |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5001602917 (Au-PeEL)EBL1602917 (CaPaEBR)ebr10831329 (CaONFJC)MIL571602 (OCoLC)869520311 |
is_hierarchy_title |
The handbook of international advertising research / |
author2_original_writing_str_mv |
noLinkedField |
_version_ |
1792330766643888128 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01933nam a2200457 i 4500</leader><controlfield tag="001">5001602917</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">140204t20142014maua ob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781444332377</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118378496</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5001602917</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL1602917</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10831329</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL571602</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)869520311</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF1009.5</subfield><subfield code="b">.H363 2014</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="4"><subfield code="a">The handbook of international advertising research /</subfield><subfield code="c">edited by Hong Cheng.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Malden, Massachusetts :</subfield><subfield code="b">John Wiley & Sons,</subfield><subfield code="c">2014.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (657 pages) :</subfield><subfield code="b">illustrations, tables.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Handbooks in communication and media</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and indexes.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014).</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Export marketing</subfield><subfield code="x">Research</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Foreign trade promotion</subfield><subfield code="x">Research</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cheng, Hong.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="t">Handbook of international advertising research.</subfield><subfield code="b">First edition.</subfield><subfield code="d">Malden, Massachusetts : John Wiley & Sons, c2014 </subfield><subfield code="h">xxxii, 623 pages </subfield><subfield code="k">Handbooks in communication and media.</subfield><subfield code="z">9781444332377 </subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1602917</subfield><subfield code="z">Click to View</subfield></datafield></record></collection> |