Advances in international marketing / Volume 23, : Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou.
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| Year of Publication: | 2012 |
| Language: | English |
| Series: | Advances in international marketing ;
v. 23 |
| Online Access: | |
| Physical Description: | xx, 339 p. :; ill. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9781781900161 9781781900178 9781781900178 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by K. Scott Swan, Shaoming Zou. |