Advances in international marketing / Volume 23, : Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou.
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| Year of Publication: | 2012 |
| Language: | English |
| Series: | Advances in international marketing ;
v. 23 |
| Online Access: | |
| Physical Description: | xx, 339 p. :; ill. |
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| 020 | |z 9781781900178 | ||
| 020 | |a 9781781900178 (electronic bk.) | ||
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| 245 | 0 | 0 | |a Advances in international marketing |h [electronic resource] . |n Volume 23, |p Interdisciplinary approaches to product design, innovation, & branding in international marketing / |c edited by K. Scott Swan, Shaoming Zou. |
| 260 | |a Bingley : |b Emerald, |c 2012. | ||
| 300 | |a xx, 339 p. : |b ill. | ||
| 490 | 0 | |a Advances in international marketing ; |v v. 23 | |
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Swan, K. Scott. | |
| 700 | 1 | |a Zou, Shaoming. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1019356 |z Click to View |