Advances in international marketing

Advances in international marketing / Volume 23, : Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou.

Saved in:
Bibliographic Details
:
ProQuest (Firm)
TeilnehmendeR:
Swan, K. Scott.
Zou, Shaoming.
ProQuest (Firm)
Year of Publication:2012
Language:English
Series:Advances in international marketing ; v. 23
Online Access:
Physical Description:xx, 339 p. :; ill.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5001019356
ctrlnum (MiAaPQ)5001019356
(Au-PeEL)EBL1019356
(CaPaEBR)ebr10597039
(CaONFJC)MIL390117
(OCoLC)811576287
collection bib_alma
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01468nam a2200373Ia 4500</leader><controlfield tag="001">5001019356</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20191030193401.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">120916s2012 enka sb 000 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781781900161</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781781900178</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781781900178 (electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5001019356</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL1019356</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10597039</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL390117</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)811576287</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF1009.5</subfield><subfield code="b">.A3923 2012</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Advances in international marketing</subfield><subfield code="h">[electronic resource] .</subfield><subfield code="n">Volume 23,</subfield><subfield code="p">Interdisciplinary approaches to product design, innovation, &amp; branding in international marketing /</subfield><subfield code="c">edited by K. Scott Swan, Shaoming Zou.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Bingley :</subfield><subfield code="b">Emerald,</subfield><subfield code="c">2012.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xx, 339 p. :</subfield><subfield code="b">ill.</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in international marketing ;</subfield><subfield code="v">v. 23</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Export marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">International business enterprises.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Swan, K. Scott.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zou, Shaoming.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1019356</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>
record_format marc
spelling Advances in international marketing [electronic resource] . Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou.
Bingley : Emerald, 2012.
xx, 339 p. : ill.
Advances in international marketing ; v. 23
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Export marketing.
International business enterprises.
Electronic books.
Swan, K. Scott.
Zou, Shaoming.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1019356 Click to View
language English
format Electronic
eBook
author2 Swan, K. Scott.
Zou, Shaoming.
ProQuest (Firm)
author_facet Swan, K. Scott.
Zou, Shaoming.
ProQuest (Firm)
ProQuest (Firm)
author2_variant k s s ks kss
s z sz
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Swan, K. Scott.
title Advances in international marketing
spellingShingle Advances in international marketing
Advances in international marketing ;
title_full Advances in international marketing [electronic resource] . Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou.
title_fullStr Advances in international marketing [electronic resource] . Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou.
title_full_unstemmed Advances in international marketing [electronic resource] . Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou.
title_auth Advances in international marketing
title_new Advances in international marketing
title_sort advances in international marketing interdisciplinary approaches to product design, innovation, & branding in international marketing /
series Advances in international marketing ;
series2 Advances in international marketing ;
publisher Emerald,
publishDate 2012
physical xx, 339 p. : ill.
isbn 9781781900178 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF1009
callnumber-sort HF 41009.5 A3923 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1019356
illustrated Illustrated
oclc_num 811576287
work_keys_str_mv AT swankscott advancesininternationalmarketingvolume23
AT zoushaoming advancesininternationalmarketingvolume23
AT proquestfirm advancesininternationalmarketingvolume23
status_str n
ids_txt_mv (MiAaPQ)5001019356
(Au-PeEL)EBL1019356
(CaPaEBR)ebr10597039
(CaONFJC)MIL390117
(OCoLC)811576287
title_part_txt Interdisciplinary approaches to product design, innovation, & branding in international marketing /
is_hierarchy_title Advances in international marketing
author2_original_writing_str_mv noLinkedField
noLinkedField
noLinkedField
_version_ 1792330737118085120

Similar Items