International marketing : a strategic approach to world markets / / Simon Majaro.
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| Year of Publication: | 2013 |
| Language: | English |
| Series: | Routledge library editions. International marketing ;
v. 25 |
| Online Access: | |
| Physical Description: | 307 p. :; ill. |
| Notes: | First published in 1977 by Unwin Hyman. Revised edition 1987, seventh edition 1991. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780415643368 9780203077740 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Simon Majaro. |