International marketing : a strategic approach to world markets / / Simon Majaro.
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Year of Publication: | 2013 |
Language: | English |
Series: | Routledge library editions. International marketing ;
v. 25 |
Online Access: | |
Physical Description: | 307 p. :; ill. |
Notes: | First published in 1977 by Unwin Hyman. Revised edition 1987, seventh edition 1991. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9780415643368 9780203077740 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Simon Majaro. |