Country of origin research revisited : : seeking new methods and variables / / Eunju Ko, Byeong-Joon Moon and Peter Magnusson, guest editors.
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Place / Publishing House: | [Place of publication not identified] : : Emerald Publishing Limited,, 2017. 2017 |
Year of Publication: | 2017 |
Language: | English |
Series: | International Marketing Review,
Volume 34 Number 2 |
Online Access: | |
Physical Description: | 1 online resource (193 pages). |
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Bibliography: | Includes bibliographical references at the end of each chapters. |
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ISBN: | 9781787148574 9781787148581 (ebook) |
ISSN: | 0265-1335 ; |
Hierarchical level: | Monograph |
Statement of Responsibility: | Eunju Ko, Byeong-Joon Moon and Peter Magnusson, guest editors. |