Dynamic customer strategy : : today's CRM /

Dynamic customer strategy : : today's CRM / / John F. Tanner, Jr.

Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using d...

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Bibliographic Details
Superior document:Marketing strategy collection,
VerfasserIn:
Tanner, John F.,
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014.
Year of Publication:2014
Edition:First edition.
Language:English
Series:2014 digital library.
Marketing strategy collection.
Online Access:
Physical Description:1 online resource (156 pages) :; illustrations.
Notes:Part of: 2014 digital library.
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Table of Contents:
  • 1. Big data and dynamic customer strategy
  • 2. The elements of dynamic customer strategy
  • 3. Making sense of big data
  • 4. Operationalizing strategy
  • 5. Acquiring big (and little) data
  • 6. Analytics for the rest of us
  • 7. Turning models into customers
  • 8. Of metrics and models
  • 9. Making the case for big data solutions
  • 10. Customer culture
  • Notes
  • References
  • Index.

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