Dynamic customer strategy : : today's CRM / / John F. Tanner, Jr.

• Superior document: Marketing strategy collection,
• VerfasserIn: Tanner, John F.,
• Place / Publishing House: New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014.
• Year of Publication: 2014
• Edition: First edition.
• Language: English
• Series: 2014 digital library.; Marketing strategy collection.
• Physical Description: 1 online resource (156 pages) :; illustrations.
• Notes: Part of: 2014 digital library.
• Bibliography: Includes bibliographical references (pages 149-150) and index.
• ISBN: 9781606496961 (paperback); 9781606496978
• ISSN: 2150-9662
• Access: Access restricted to authorized users and institutions.
• Hierarchical level: Monograph
• Statement of Responsibility: John F. Tanner, Jr.

Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.