Dictionary of advertising and marketing concepts / / Arthur Asa Berger.
"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and...
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| Place / Publishing House: | Walnut Creek, CA : : Left Coast Press,, [2013] 2013 |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (144 pages) :; illustrations |
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