Dictionary of advertising and marketing concepts / / Arthur Asa Berger.
"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and...
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| Place / Publishing House: | Walnut Creek, CA : : Left Coast Press,, [2013] 2013 |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (144 pages) :; illustrations |
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| Summary: | "From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"-- |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781611329858 (hardback) 9781611329865 (paperback) 9781611329872 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Arthur Asa Berger. |