Dictionary of advertising and marketing concepts / / Arthur Asa Berger.
"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and...
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| Place / Publishing House: | Walnut Creek, CA : : Left Coast Press,, [2013] 2013 |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (144 pages) :; illustrations |
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| 008 | 130627t20132013caua obd 000 0 eng|d | ||
| 020 | |z 9781611329858 (hardback) | ||
| 020 | |z 9781611329865 (paperback) | ||
| 020 | |a 9781611329872 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001378900 | ||
| 035 | |a (Au-PeEL)EBL1378900 | ||
| 035 | |a (CaPaEBR)ebr10759565 | ||
| 035 | |a (OCoLC)861541230 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5803 |b .B47 2013 | |
| 082 | 0 | |a 658.8003 |2 23 | |
| 100 | 1 | |a Berger, Arthur Asa, |d 1933- | |
| 245 | 1 | 0 | |a Dictionary of advertising and marketing concepts / |c Arthur Asa Berger. |
| 264 | 1 | |a Walnut Creek, CA : |b Left Coast Press, |c [2013] | |
| 264 | 4 | |c 2013 | |
| 300 | |a 1 online resource (144 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a "From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising |v Dictionaries. | |
| 650 | 0 | |a Marketing |v Dictionaries. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Berger, Arthur Asa. |t Dictionary of advertising and marketing concepts. |d Walnut Creek, CA : Left Coast Press, [2013] |h 141 pages |z 9781611329865 |w (DLC) 2013024530 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1378900 |z Click to View |