Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet / / David Rutherford and Jonathan Knowles.
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| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvi, 155 p. :; ill. |
| Notes: | Co-published by the Institute of Communication Agencies. |
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| Bibliography: | Includes bibliographical references (p. 135-137) and index. |
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| ISBN: | 9781554580316 (pbk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | David Rutherford and Jonathan Knowles. |