Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet /

Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet / / David Rutherford and Jonathan Knowles.

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Institute of Communication Agencies.
Rutherford, David.
TeilnehmendeR:
Knowles, Jonathan.
Institute of Communication Agencies.
ProQuest (Firm)
Year of Publication:2008
Language:English
Online Access:
Physical Description:xvi, 155 p. :; ill.
Notes:Co-published by the Institute of Communication Agencies.
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record_format marc
spelling Rutherford, David.
Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
Waterloo, Ont. : Wilfrid Laurier University Press, c2008.
xvi, 155 p. : ill.
Co-published by the Institute of Communication Agencies.
Includes bibliographical references (p. 135-137) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising Rate of return.
Brand name products Valuation.
Marketing Finance.
Rate of return.
Electronic books.
Knowles, Jonathan.
Institute of Communication Agencies.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3050359 Click to View
language English
format Electronic
eBook
author Rutherford, David.
spellingShingle Rutherford, David.
Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet /
author_facet Rutherford, David.
Knowles, Jonathan.
Institute of Communication Agencies.
ProQuest (Firm)
Institute of Communication Agencies.
ProQuest (Firm)
author_variant d r dr
author2 Knowles, Jonathan.
Institute of Communication Agencies.
ProQuest (Firm)
author2_variant j k jk
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate Institute of Communication Agencies.
ProQuest (Firm)
author_sort Rutherford, David.
title Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet /
title_sub getting finance, marketing and advertising onto the same planet /
title_full Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
title_fullStr Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
title_full_unstemmed Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
title_auth Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet /
title_new Vulcans, earthlings and marketing ROI
title_sort vulcans, earthlings and marketing roi getting finance, marketing and advertising onto the same planet /
publisher Wilfrid Laurier University Press,
publishDate 2008
physical xvi, 155 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 R87 42007
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3050359
illustrated Illustrated
oclc_num 922951266
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(CaPaEBR)ebr10227074
(OCoLC)922951266
is_hierarchy_title Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet /
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