Diversity in advertising : : broadening the scope of research directions / / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
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| Superior document: | Advertising and consumer psychology |
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| TeilnehmendeR: | |
| Place / Publishing House: | Mahwah, New Jersey : : Lawrence Erlbaum,, 2004. |
| Year of Publication: | 2004 |
| Language: | English |
| Series: | Advertising and consumer psychology.
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| Online Access: | |
| Physical Description: | 1 online resource (472 pages) :; illustrations. |
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