Diversity in advertising : : broadening the scope of research directions / / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
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| Superior document: | Advertising and consumer psychology |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | Mahwah, New Jersey : : Lawrence Erlbaum,, 2004. |
| Year of Publication: | 2004 |
| Language: | English |
| Series: | Advertising and consumer psychology.
|
| Online Access: | |
| Physical Description: | 1 online resource (472 pages) :; illustrations. |
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| 020 | |z 0805847944 (casebound) | ||
| 020 | |z 9780805847949 | ||
| 020 | |a 9781410610072 |q (electronic bk.) | ||
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| 035 | |a (Au-PeEL)EBL1138258 | ||
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| 050 | 4 | |a HF5822 |b .D59 2004 | |
| 082 | 0 | |a 659.1/08 |2 23 | |
| 245 | 0 | 0 | |a Diversity in advertising : |b broadening the scope of research directions / |c edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. |
| 264 | 1 | |a Mahwah, New Jersey : |b Lawrence Erlbaum, |c 2004. | |
| 300 | |a 1 online resource (472 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advertising and consumer psychology | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Consumers |x Attitudes. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Williams, Jerome D., |d 1947- |e editor. | |
| 700 | 1 | |a Lee, Wei-Na, |d 1957- |e editor. | |
| 700 | 1 | |a Haugtvedt, Curtis P., |d 1958- |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Diversity in advertising : broadening the scope of research directions. |d Mahwah, New Jersey : Lawrence Erlbaum, 2004 |h xxi, 447 pages ; 24 cm. |k Advertising and consumer psychology |z 9780805847949 |w (DLC)10843956 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Advertising and consumer psychology. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1138258 |z Click to View |