Diversity in advertising : : broadening the scope of research directions /

Diversity in advertising : : broadening the scope of research directions / / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

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Bibliographic Details
Superior document:Advertising and consumer psychology
TeilnehmendeR:
Williams, Jerome D., 1947-
Lee, Wei-Na, 1957-
Haugtvedt, Curtis P., 1958-
Place / Publishing House:Mahwah, New Jersey : : Lawrence Erlbaum,, 2004.
Year of Publication:2004
Language:English
Series:Advertising and consumer psychology.
Online Access:
Physical Description:1 online resource (472 pages) :; illustrations.
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ctrlnum (MiAaPQ)5001138258
(Au-PeEL)EBL1138258
(CaPaEBR)ebr10843956
(CaONFJC)MIL579504
(OCoLC)880825274
collection bib_alma
record_format marc
spelling Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Mahwah, New Jersey : Lawrence Erlbaum, 2004.
1 online resource (472 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Advertising and consumer psychology
Includes bibliographical references and indexes.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising Psychological aspects.
Communication in marketing.
Consumers Attitudes.
Electronic books.
Williams, Jerome D., 1947- editor.
Lee, Wei-Na, 1957- editor.
Haugtvedt, Curtis P., 1958- editor.
Print version: Diversity in advertising : broadening the scope of research directions. Mahwah, New Jersey : Lawrence Erlbaum, 2004 xxi, 447 pages ; 24 cm. Advertising and consumer psychology 9780805847949 (DLC)10843956
ProQuest (Firm)
Advertising and consumer psychology.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1138258 Click to View
language English
format eBook
author2 Williams, Jerome D., 1947-
Lee, Wei-Na, 1957-
Haugtvedt, Curtis P., 1958-
author_facet Williams, Jerome D., 1947-
Lee, Wei-Na, 1957-
Haugtvedt, Curtis P., 1958-
author2_variant j d w jd jdw
w n l wnl
c p h cp cph
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title Diversity in advertising : broadening the scope of research directions /
spellingShingle Diversity in advertising : broadening the scope of research directions /
Advertising and consumer psychology
title_sub broadening the scope of research directions /
title_full Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
title_fullStr Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
title_full_unstemmed Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
title_auth Diversity in advertising : broadening the scope of research directions /
title_new Diversity in advertising :
title_sort diversity in advertising : broadening the scope of research directions /
series Advertising and consumer psychology
series2 Advertising and consumer psychology
publisher Lawrence Erlbaum,
publishDate 2004
physical 1 online resource (472 pages) : illustrations.
isbn 9781410610072
9780805847949
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5822
callnumber-sort HF 45822 D59 42004
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1138258
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1/08
dewey-sort 3659.1 18
dewey-raw 659.1/08
dewey-search 659.1/08
oclc_num 880825274
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status_str n
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hierarchy_parent_title Advertising and consumer psychology
is_hierarchy_title Diversity in advertising : broadening the scope of research directions /
container_title Advertising and consumer psychology
author2_original_writing_str_mv noLinkedField
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