Visual persuasion : the role of images in advertising / / Paul Messaris.
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| Year of Publication: | 1997 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxii, 297 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 275-288) and index. |
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| ISBN: | 0803972458 (alk. paper) 0803972466 (pbk. : alk. paper) 9780803972469 9781452263625 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Paul Messaris. |