Diversity in advertising : : broadening the scope of research directions / / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

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Bibliographic Details
Superior document:Advertising and consumer psychology
TeilnehmendeR:
Place / Publishing House:Mahwah, New Jersey : : Lawrence Erlbaum,, 2004.
Year of Publication:2004
Language:English
Series:Advertising and consumer psychology.
Online Access:
Physical Description:1 online resource (472 pages) :; illustrations.
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Description
Bibliography:Includes bibliographical references and indexes.
ISBN:0805847944 (casebound)
9780805847949
9781410610072
Hierarchical level:Monograph
Statement of Responsibility: edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.