Diversity in advertising : : broadening the scope of research directions / / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
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Superior document: | Advertising and consumer psychology |
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TeilnehmendeR: | |
Place / Publishing House: | Mahwah, New Jersey : : Lawrence Erlbaum,, 2004. |
Year of Publication: | 2004 |
Language: | English |
Series: | Advertising and consumer psychology.
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Online Access: | |
Physical Description: | 1 online resource (472 pages) :; illustrations. |
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Bibliography: | Includes bibliographical references and indexes. |
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ISBN: | 0805847944 (casebound) 9780805847949 9781410610072 |
Hierarchical level: | Monograph |
Statement of Responsibility: | edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. |