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Diversity in advertising : : broadening the scope of research directions / / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

Participants: Williams, Jerome D., 1947- [ TeilnehmendeR ]; Lee, Wei-Na, 1957- [ TeilnehmendeR ]; Haugtvedt, Curtis P., 1958- [ TeilnehmendeR ]
Published: 2004.
Superior document: Advertising and consumer psychology

Other Authors: “...Lee, Wei-Na, 1957-...”

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