Retail marketing and branding : a definitive guide to maximizing ROI /

Retail marketing and branding : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke.

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ProQuest (Firm)
Perrey, Jesko.
TeilnehmendeR:
Spillecke, Dennis.
ProQuest (Firm)
Year of Publication:2013
Edition:2nd ed.
Language:English
Online Access:
Physical Description:xxii, 374 p. :; ill., maps.
Notes:
  • "Perspectives on consumer industries & retail"--Cover.
  • Includes index.
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Table of Contents:
  • pt. 1. Building superior retail brands
  • pt. 2. Optimizing marketing ROI
  • pt. 3. Ten perspectives on retail marketing.

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