Retail marketing and branding : a definitive guide to maximizing ROI /

Retail marketing and branding : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke.

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ProQuest (Firm)
Perrey, Jesko.
TeilnehmendeR:
Spillecke, Dennis.
ProQuest (Firm)
Year of Publication:2013
Edition:2nd ed.
Language:English
Online Access:
Physical Description:xxii, 374 p. :; ill., maps.
Notes:
  • "Perspectives on consumer industries & retail"--Cover.
  • Includes index.
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record_format marc
spelling Perrey, Jesko.
Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.
2nd ed.
Chichester, West Sussex : Wiley, 2013.
xxii, 374 p. : ill., maps.
"Perspectives on consumer industries & retail"--Cover.
Includes index.
pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Brand name products.
Retail trade.
Electronic books.
Spillecke, Dennis.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1095122 Click to View
language English
format Electronic
eBook
author Perrey, Jesko.
spellingShingle Perrey, Jesko.
Retail marketing and branding a definitive guide to maximizing ROI /
pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.
author_facet Perrey, Jesko.
Spillecke, Dennis.
ProQuest (Firm)
ProQuest (Firm)
author_variant j p jp
author2 Spillecke, Dennis.
ProQuest (Firm)
author2_variant d s ds
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Perrey, Jesko.
title Retail marketing and branding a definitive guide to maximizing ROI /
title_sub a definitive guide to maximizing ROI /
title_full Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.
title_fullStr Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.
title_full_unstemmed Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.
title_auth Retail marketing and branding a definitive guide to maximizing ROI /
title_new Retail marketing and branding
title_sort retail marketing and branding a definitive guide to maximizing roi /
publisher Wiley,
publishDate 2013
physical xxii, 374 p. : ill., maps.
edition 2nd ed.
contents pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.
isbn 9781118489505 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 P47 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1095122
illustrated Illustrated
oclc_num 823227793
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is_hierarchy_title Retail marketing and branding a definitive guide to maximizing ROI /
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