Retail marketing and branding : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke.
Saved in:
: | |
---|---|
TeilnehmendeR: | |
Year of Publication: | 2013 |
Edition: | 2nd ed. |
Language: | English |
Online Access: | |
Physical Description: | xxii, 374 p. :; ill., maps. |
Notes: |
|
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
LEADER | 01551nam a2200397 a 4500 | ||
---|---|---|---|
001 | 5001095122 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 120107s2013 enkab s 001 0 eng d | ||
020 | |z 9781118489529 | ||
020 | |a 9781118489505 (electronic bk.) | ||
035 | |a (MiAaPQ)5001095122 | ||
035 | |a (Au-PeEL)EBL1095122 | ||
035 | |a (CaPaEBR)ebr10634640 | ||
035 | |a (CaONFJC)MIL420580 | ||
035 | |a (OCoLC)823227793 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HF5415.1255 |b .P47 2013 | |
100 | 1 | |a Perrey, Jesko. | |
245 | 1 | 0 | |a Retail marketing and branding |h [electronic resource] : |b a definitive guide to maximizing ROI / |c Jesko Perrey and Dennis Spillecke. |
250 | |a 2nd ed. | ||
260 | |a Chichester, West Sussex : |b Wiley, |c 2013. | ||
300 | |a xxii, 374 p. : |b ill., maps. | ||
500 | |a "Perspectives on consumer industries & retail"--Cover. | ||
500 | |a Includes index. | ||
505 | 0 | |a pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Branding (Marketing) | |
650 | 0 | |a Brand name products. | |
650 | 0 | |a Retail trade. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Spillecke, Dennis. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1095122 |z Click to View |