The marketing matrix : how the corporation gets its power-- and how we can reclaim it / / Gerard Hastings.
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| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | xviii, 203 p. :; ill. |
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Table of Contents:
- Out of control
- The soft power of corporate marketing
- The customer always comes second
- A tyranny of choice
- Not exactly lying
- Suffer the little children
- Digital redemption?
- A very mixed blessing
- Marketing to power
- Solutions
- In search of solutions
- Power to the people
- Marketing as if people mattered.