The marketing matrix : how the corporation gets its power-- and how we can reclaim it / / Gerard Hastings.
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Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | xviii, 203 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9780415678612 (hardback) 9780415678629 (pbk.) 9780203099551 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Gerard Hastings. |