The marketing matrix : how the corporation gets its power-- and how we can reclaim it /

The marketing matrix : how the corporation gets its power-- and how we can reclaim it / / Gerard Hastings.

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ProQuest (Firm)
Hastings, Gerard.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2013
Language:English
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Physical Description:xviii, 203 p. :; ill.
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record_format marc
spelling Hastings, Gerard.
The marketing matrix [electronic resource] : how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.
New York : Routledge, 2013.
xviii, 203 p. : ill.
Includes bibliographical references and index.
Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Consumption (Economics)
Consumer behavior.
Manipulative behavior.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1092724 Click to View
language English
format Electronic
eBook
author Hastings, Gerard.
spellingShingle Hastings, Gerard.
The marketing matrix how the corporation gets its power-- and how we can reclaim it /
Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
author_facet Hastings, Gerard.
ProQuest (Firm)
ProQuest (Firm)
author_variant g h gh
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Hastings, Gerard.
title The marketing matrix how the corporation gets its power-- and how we can reclaim it /
title_sub how the corporation gets its power-- and how we can reclaim it /
title_full The marketing matrix [electronic resource] : how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.
title_fullStr The marketing matrix [electronic resource] : how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.
title_full_unstemmed The marketing matrix [electronic resource] : how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.
title_auth The marketing matrix how the corporation gets its power-- and how we can reclaim it /
title_new The marketing matrix
title_sort the marketing matrix how the corporation gets its power-- and how we can reclaim it /
publisher Routledge,
publishDate 2013
physical xviii, 203 p. : ill.
contents Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
isbn 9780203099551 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 H3653 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1092724
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 380 - Commerce, communications & transportation
dewey-ones 381 - Commerce
dewey-full 381.0973
dewey-sort 3381.0973
dewey-raw 381.0973
dewey-search 381.0973
oclc_num 823387001
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