The marketing matrix : how the corporation gets its power-- and how we can reclaim it / / Gerard Hastings.
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Year of Publication: | 2013 |
Language: | English |
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Physical Description: | xviii, 203 p. :; ill. |
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010 | |z 2012009082 | ||
020 | |z 9780415678612 (hardback) | ||
020 | |z 9780415678629 (pbk.) | ||
020 | |a 9780203099551 (electronic bk.) | ||
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050 | 4 | |a HF5415.13 |b .H3653 2013 | |
082 | 0 | 4 | |a 381.0973 |2 23 |
100 | 1 | |a Hastings, Gerard. | |
245 | 1 | 4 | |a The marketing matrix |h [electronic resource] : |b how the corporation gets its power-- and how we can reclaim it / |c Gerard Hastings. |
260 | |a New York : |b Routledge, |c 2013. | ||
300 | |a xviii, 203 p. : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Marketing |x Management. | |
650 | 0 | |a Consumption (Economics) | |
650 | 0 | |a Consumer behavior. | |
650 | 0 | |a Manipulative behavior. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1092724 |z Click to View |