Selling the American people : : advertising, optimization, and the origins of Adtech / / Lee McGuigan.
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tel...
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| Place / Publishing House: | Cambridge, MA : : The MIT Press,, 2023 |
| Year of Publication: | 2023 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Distribution matters
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| Physical Description: | 1 online resource (304 pages). |
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