The great American blow-up : puffery in advertising and selling / / Ivan L. Preston.
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| Year of Publication: | 1996 |
| Edition: | Rev. ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 243 p. |
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| Bibliography: | Includes bibliographical references (p. 197-227) and index. |
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| ISBN: | 0299152502 (cloth : alk. paper) 0299152545 (pbk. : alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Ivan L. Preston. |