The great American blow-up : puffery in advertising and selling / / Ivan L. Preston.
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| TeilnehmendeR: | |
| Year of Publication: | 1996 |
| Edition: | Rev. ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 243 p. |
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| 007 | cr cn||||||||| | ||
| 008 | 960410s1996 wiu sb 001 0 eng d | ||
| 010 | |z 96008273 | ||
| 020 | |z 0299152502 (cloth : alk. paper) | ||
| 020 | |z 0299152545 (pbk. : alk. paper) | ||
| 035 | |a (MiAaPQ)5003445101 | ||
| 035 | |a (Au-PeEL)EBL3445101 | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a HF5813.U6 |b P68 1996 | |
| 082 | 0 | 4 | |a 659.1 |2 20 |
| 100 | 1 | |a Preston, Ivan L., |d 1931- | |
| 245 | 1 | 4 | |a The great American blow-up |h [electronic resource] : |b puffery in advertising and selling / |c Ivan L. Preston. |
| 250 | |a Rev. ed. | ||
| 260 | |a Madison, Wis. : |b University of Wisconsin Press, |c c1996. | ||
| 300 | |a viii, 243 p. | ||
| 504 | |a Includes bibliographical references (p. 197-227) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising |z United States. | |
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Advertising laws |z United States. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3445101 |z Click to View |