Social media branding for small business : : the 5-sources model : a manifesto for your branding revolution / / Robert Davis.
Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I...
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| Superior document: | Digital and social media marketing and advertising collection, |
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| VerfasserIn: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
| Year of Publication: | 2015 |
| Edition: | First edition. |
| Language: | English |
| Series: | Digital and social media marketing and advertising collection.
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| Online Access: | |
| Physical Description: | 1 online resource (xvi, 118 pages) :; illustrations |
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| Summary: | Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources." |
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| Bibliography: | Includes bibliographical references (pages 105-116) and index. |
| ISBN: | 9781631570988 9781631570995 |
| ISSN: | 2333-8830 |
| Access: | Access restricted to authorized users and institutions. |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Robert Davis. |