Social media branding for small business : : the 5-sources model : a manifesto for your branding revolution /

Social media branding for small business : : the 5-sources model : a manifesto for your branding revolution / / Robert Davis.

Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I...

Full description

Saved in:
Bibliographic Details
Superior document:Digital and social media marketing and advertising collection,
VerfasserIn:
Davis, Robert, 1967-,
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015.
Year of Publication:2015
Edition:First edition.
Language:English
Series:Digital and social media marketing and advertising collection.
Online Access:
Physical Description:1 online resource (xvi, 118 pages) :; illustrations
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Preface
  • Power and validity
  • Key questions
  • 1. Why, what, and how?
  • Community reboot
  • First source: function, shared meaning and objective
  • Second source: emotion and your brand loves me
  • Third source: self-oriented actualization
  • Fourth source: personal and social engagement
  • Fifth source: collective relationships
  • Next steps
  • 2. The importance of social media branding
  • Brand as app
  • What is a social media community?
  • The social media brand and your brand
  • Functional vs. emotional
  • Relationships and community
  • Closing thoughts on the importance of social media branding
  • 3. Source 1: functional social media brand
  • Problem solving, information search, and feedback
  • Prompt action
  • Convenience and accessibility
  • Closing thoughts on the functional brand
  • 4. Source 2: emotional social media brand
  • Problem alleviation
  • Privilege
  • Fantasy
  • Curiosity
  • Closing thoughts on the emotional brand
  • 5. Source 3: self-oriented social media brand
  • Self-actualization
  • Self-relevance
  • Self-branding
  • Life arrangements
  • Closing thoughts on the self-oriented brand
  • 6. Source 4: personal (social) media brand
  • Experience exchange
  • Community attachment
  • Link building
  • Social engagement
  • Closing thoughts on the personal brand
  • 7. Source 5: relational social media brand
  • Personalized brand communication
  • Fickle relational bonds
  • Obliged relational bonds
  • Preexisting relational bonds
  • Emerged relational bonds
  • Casual relational bonds
  • Closing thoughts on the relational brand
  • 8. Implementing social media branding
  • Create functionality through product
  • I love, service I use
  • Create emotion by tapping into my feelings
  • Create the personal and social
  • Create relationship
  • Being interactive and personal
  • Closing thoughts
  • 9. Brand building in action
  • Case 1. Yarns with Erica and Jess
  • Case 2. Westjet Xmas Cheer
  • Case 3. Fun with Bitstrips
  • Case 4. Communication and social media
  • Case 5. Banking and social media
  • Case 6. Offline engagement and online community
  • Case 7. The human factor
  • Case 8. Not much spark in Spark.co.nz
  • Suggestion readings
  • Index.

Similar Items