Social media branding for small business : : the 5-sources model : a manifesto for your branding revolution / / Robert Davis.
Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I...
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Superior document: | Digital and social media marketing and advertising collection, |
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Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
Year of Publication: | 2015 |
Edition: | First edition. |
Language: | English |
Series: | Digital and social media marketing and advertising collection.
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Physical Description: | 1 online resource (xvi, 118 pages) :; illustrations |
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(MiAaPQ)5001901828 (Au-PeEL)EBL1901828 (CaPaEBR)ebr11001846 (CaONFJC)MIL688592 (OCoLC)900011106 |
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Davis, Robert, 1967-, author. Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / Robert Davis. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. 1 online resource (xvi, 118 pages) : illustrations text rdacontent computer rdamedia online resource rdacarrier Digital and social media marketing and advertising collection, 2333-8830 Includes bibliographical references (pages 105-116) and index. Preface -- Power and validity -- Key questions -- 1. Why, what, and how? -- Community reboot -- First source: function, shared meaning and objective -- Second source: emotion and your brand loves me -- Third source: self-oriented actualization -- Fourth source: personal and social engagement -- Fifth source: collective relationships -- Next steps -- 2. The importance of social media branding -- Brand as app -- What is a social media community? -- The social media brand and your brand -- Functional vs. emotional -- Relationships and community -- Closing thoughts on the importance of social media branding -- 3. Source 1: functional social media brand -- Problem solving, information search, and feedback -- Prompt action -- Convenience and accessibility -- Closing thoughts on the functional brand -- 4. Source 2: emotional social media brand -- Problem alleviation -- Privilege -- Fantasy -- Curiosity -- Closing thoughts on the emotional brand -- 5. Source 3: self-oriented social media brand -- Self-actualization -- Self-relevance -- Self-branding -- Life arrangements -- Closing thoughts on the self-oriented brand -- 6. Source 4: personal (social) media brand -- Experience exchange -- Community attachment -- Link building -- Social engagement -- Closing thoughts on the personal brand -- 7. Source 5: relational social media brand -- Personalized brand communication -- Fickle relational bonds -- Obliged relational bonds -- Preexisting relational bonds -- Emerged relational bonds -- Casual relational bonds -- Closing thoughts on the relational brand -- 8. Implementing social media branding -- Create functionality through product -- I love, service I use -- Create emotion by tapping into my feelings -- Create the personal and social -- Create relationship -- Being interactive and personal -- Closing thoughts -- 9. Brand building in action -- Case 1. Yarns with Erica and Jess -- Case 2. Westjet Xmas Cheer -- Case 3. Fun with Bitstrips -- Case 4. Communication and social media -- Case 5. Banking and social media -- Case 6. Offline engagement and online community -- Case 7. The human factor -- Case 8. Not much spark in Spark.co.nz -- Suggestion readings -- Index. Access restricted to authorized users and institutions. Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources." Title from PDF title page (viewed on January 11, 2015). Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Internet advertising. Branding (Marketing) Social media. Electronic books. Print version: 9781631570988 ProQuest (Firm) Digital and social media marketing and advertising collection. 2333-8830 https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1901828 Click to View |
language |
English |
format |
eBook |
author |
Davis, Robert, 1967-, |
spellingShingle |
Davis, Robert, 1967-, Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / Digital and social media marketing and advertising collection, Preface -- Power and validity -- Key questions -- 1. Why, what, and how? -- Community reboot -- First source: function, shared meaning and objective -- Second source: emotion and your brand loves me -- Third source: self-oriented actualization -- Fourth source: personal and social engagement -- Fifth source: collective relationships -- Next steps -- 2. The importance of social media branding -- Brand as app -- What is a social media community? -- The social media brand and your brand -- Functional vs. emotional -- Relationships and community -- Closing thoughts on the importance of social media branding -- 3. Source 1: functional social media brand -- Problem solving, information search, and feedback -- Prompt action -- Convenience and accessibility -- Closing thoughts on the functional brand -- 4. Source 2: emotional social media brand -- Problem alleviation -- Privilege -- Fantasy -- Curiosity -- Closing thoughts on the emotional brand -- 5. Source 3: self-oriented social media brand -- Self-actualization -- Self-relevance -- Self-branding -- Life arrangements -- Closing thoughts on the self-oriented brand -- 6. Source 4: personal (social) media brand -- Experience exchange -- Community attachment -- Link building -- Social engagement -- Closing thoughts on the personal brand -- 7. Source 5: relational social media brand -- Personalized brand communication -- Fickle relational bonds -- Obliged relational bonds -- Preexisting relational bonds -- Emerged relational bonds -- Casual relational bonds -- Closing thoughts on the relational brand -- 8. Implementing social media branding -- Create functionality through product -- I love, service I use -- Create emotion by tapping into my feelings -- Create the personal and social -- Create relationship -- Being interactive and personal -- Closing thoughts -- 9. Brand building in action -- Case 1. Yarns with Erica and Jess -- Case 2. Westjet Xmas Cheer -- Case 3. Fun with Bitstrips -- Case 4. Communication and social media -- Case 5. Banking and social media -- Case 6. Offline engagement and online community -- Case 7. The human factor -- Case 8. Not much spark in Spark.co.nz -- Suggestion readings -- Index. |
author_facet |
Davis, Robert, 1967-, |
author_variant |
r d rd |
author_role |
VerfasserIn |
author_sort |
Davis, Robert, 1967-, |
title |
Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / |
title_sub |
the 5-sources model : a manifesto for your branding revolution / |
title_full |
Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / Robert Davis. |
title_fullStr |
Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / Robert Davis. |
title_full_unstemmed |
Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / Robert Davis. |
title_auth |
Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / |
title_new |
Social media branding for small business : |
title_sort |
social media branding for small business : the 5-sources model : a manifesto for your branding revolution / |
series |
Digital and social media marketing and advertising collection, |
series2 |
Digital and social media marketing and advertising collection, |
publisher |
Business Expert Press, |
publishDate |
2015 |
physical |
1 online resource (xvi, 118 pages) : illustrations |
edition |
First edition. |
contents |
Preface -- Power and validity -- Key questions -- 1. Why, what, and how? -- Community reboot -- First source: function, shared meaning and objective -- Second source: emotion and your brand loves me -- Third source: self-oriented actualization -- Fourth source: personal and social engagement -- Fifth source: collective relationships -- Next steps -- 2. The importance of social media branding -- Brand as app -- What is a social media community? -- The social media brand and your brand -- Functional vs. emotional -- Relationships and community -- Closing thoughts on the importance of social media branding -- 3. Source 1: functional social media brand -- Problem solving, information search, and feedback -- Prompt action -- Convenience and accessibility -- Closing thoughts on the functional brand -- 4. Source 2: emotional social media brand -- Problem alleviation -- Privilege -- Fantasy -- Curiosity -- Closing thoughts on the emotional brand -- 5. Source 3: self-oriented social media brand -- Self-actualization -- Self-relevance -- Self-branding -- Life arrangements -- Closing thoughts on the self-oriented brand -- 6. Source 4: personal (social) media brand -- Experience exchange -- Community attachment -- Link building -- Social engagement -- Closing thoughts on the personal brand -- 7. Source 5: relational social media brand -- Personalized brand communication -- Fickle relational bonds -- Obliged relational bonds -- Preexisting relational bonds -- Emerged relational bonds -- Casual relational bonds -- Closing thoughts on the relational brand -- 8. Implementing social media branding -- Create functionality through product -- I love, service I use -- Create emotion by tapping into my feelings -- Create the personal and social -- Create relationship -- Being interactive and personal -- Closing thoughts -- 9. Brand building in action -- Case 1. Yarns with Erica and Jess -- Case 2. Westjet Xmas Cheer -- Case 3. Fun with Bitstrips -- Case 4. Communication and social media -- Case 5. Banking and social media -- Case 6. Offline engagement and online community -- Case 7. The human factor -- Case 8. Not much spark in Spark.co.nz -- Suggestion readings -- Index. |
isbn |
9781631570995 9781631570988 |
issn |
2333-8830 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF6146 |
callnumber-sort |
HF 46146 I58 D287 42015 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1901828 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
659 - Advertising & public relations |
dewey-full |
659.144 |
dewey-sort |
3659.144 |
dewey-raw |
659.144 |
dewey-search |
659.144 |
oclc_num |
900011106 |
work_keys_str_mv |
AT davisrobert socialmediabrandingforsmallbusinessthe5sourcesmodelamanifestoforyourbrandingrevolution |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5001901828 (Au-PeEL)EBL1901828 (CaPaEBR)ebr11001846 (CaONFJC)MIL688592 (OCoLC)900011106 |
hierarchy_parent_title |
Digital and social media marketing and advertising collection, |
is_hierarchy_title |
Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / |
container_title |
Digital and social media marketing and advertising collection, |
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1792330805057421312 |
fullrecord |
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