Promotional culture and convergence : markets, methods, media /

Promotional culture and convergence : markets, methods, media / / edited by Helen Powell.

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Bibliographic Details
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ProQuest (Firm)
TeilnehmendeR:
Powell, Helen.
ProQuest (Firm)
Year of Publication:2013
Language:English
Online Access:
Physical Description:x, 238 p. :; ill.
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Description
Bibliography:Includes bibliographical references and index.
ISBN:9780415672795 (hardback)
9780415672801 (pbk.)
9780203130322 (electronic bk.)
Hierarchical level:Monograph
Statement of Responsibility: edited by Helen Powell.

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