Promotional culture and convergence : markets, methods, media / / edited by Helen Powell.
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Year of Publication: | 2013 |
Language: | English |
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Physical Description: | x, 238 p. :; ill. |
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5001172919 |
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Promotional culture and convergence [electronic resource] : markets, methods, media / edited by Helen Powell. New York : Routledge, 2013. x, 238 p. : ill. Includes bibliographical references and index. pt. I. Methods in context -- pt. II. Media in context. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Internet advertising. Interactive marketing. Branding (Marketing) Electronic books. Powell, Helen. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1172919 Click to View |
language |
English |
format |
Electronic eBook |
author2 |
Powell, Helen. ProQuest (Firm) |
author_facet |
Powell, Helen. ProQuest (Firm) ProQuest (Firm) |
author2_variant |
h p hp |
author2_role |
TeilnehmendeR TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Powell, Helen. |
title |
Promotional culture and convergence markets, methods, media / |
spellingShingle |
Promotional culture and convergence markets, methods, media / pt. I. Methods in context -- pt. II. Media in context. |
title_sub |
markets, methods, media / |
title_full |
Promotional culture and convergence [electronic resource] : markets, methods, media / edited by Helen Powell. |
title_fullStr |
Promotional culture and convergence [electronic resource] : markets, methods, media / edited by Helen Powell. |
title_full_unstemmed |
Promotional culture and convergence [electronic resource] : markets, methods, media / edited by Helen Powell. |
title_auth |
Promotional culture and convergence markets, methods, media / |
title_new |
Promotional culture and convergence |
title_sort |
promotional culture and convergence markets, methods, media / |
publisher |
Routledge, |
publishDate |
2013 |
physical |
x, 238 p. : ill. |
contents |
pt. I. Methods in context -- pt. II. Media in context. |
isbn |
9780203130322 (electronic bk.) |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF6146 |
callnumber-sort |
HF 46146 I58 P76 42013 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1172919 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8 |
dewey-sort |
3658.8 |
dewey-raw |
658.8 |
dewey-search |
658.8 |
oclc_num |
843639829 |
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(MiAaPQ)5001172919 (Au-PeEL)EBL1172919 (CaPaEBR)ebr10690072 (CaONFJC)MIL479523 (OCoLC)843639829 |
is_hierarchy_title |
Promotional culture and convergence markets, methods, media / |
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1792330750353211392 |