Promotional culture and convergence : markets, methods, media / / edited by Helen Powell.
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Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | x, 238 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9780415672795 (hardback) 9780415672801 (pbk.) 9780203130322 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | edited by Helen Powell. |