Brought to You By : : Postwar Television Advertising and the American Dream / / Lawrence R. Samuel.
This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.
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| Superior document: | Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 |
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| VerfasserIn: | |
| Place / Publishing House: | Austin : : University of Texas Press, , [2021] ©2002 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (288 p.) |
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| Other title: | Frontmatter -- Contents -- Acknowledgments -- Introduction -- Part One: Sweet Home -- Chapter One The Precocious Prodigy, 1946-1952 -- Chapter Two Shower of Stars, 1953-1955 -- Part TWO Keeping Up with the Joneses -- Chapter Three The Spark Plug of Prosperity, 1956-1958 -- Chapter Four A Mist Settling on Our Pond, 1959-1960 -- Part Three The New Society -- Chapter Five Think Young, 1961-1962 -- Chapter Six The Psychic AirWe Breathe, 1963-1964 -- Conclusion -- Notes -- Index |
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| Summary: | This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II. |
| Format: | Mode of access: Internet via World Wide Web. |
| ISBN: | 9780292798588 9783110745344 |
| DOI: | 10.7560/777620 |
| Access: | restricted access |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Lawrence R. Samuel. |