Brought to You By : : Postwar Television Advertising and the American Dream / / Lawrence R. Samuel.
This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.
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| Superior document: | Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 |
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| Place / Publishing House: | Austin : : University of Texas Press, , [2021] ©2002 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (288 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Acknowledgments
- Introduction
- Part One: Sweet Home
- Chapter One The Precocious Prodigy, 1946-1952
- Chapter Two Shower of Stars, 1953-1955
- Part TWO Keeping Up with the Joneses
- Chapter Three The Spark Plug of Prosperity, 1956-1958
- Chapter Four A Mist Settling on Our Pond, 1959-1960
- Part Three The New Society
- Chapter Five Think Young, 1961-1962
- Chapter Six The Psychic AirWe Breathe, 1963-1964
- Conclusion
- Notes
- Index