Brought to You By : : Postwar Television Advertising and the American Dream / / Lawrence R. Samuel.
This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.
Saved in:
| Superior document: | Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Austin : : University of Texas Press, , [2021] ©2002 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (288 p.) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
9780292798588 |
|---|---|
| ctrlnum |
(DE-B1597)586646 (OCoLC)1280943645 |
| collection |
bib_alma |
| record_format |
marc |
| spelling |
Samuel, Lawrence R., author. aut http://id.loc.gov/vocabulary/relators/aut Brought to You By : Postwar Television Advertising and the American Dream / Lawrence R. Samuel. Austin : University of Texas Press, [2021] ©2002 1 online resource (288 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Acknowledgments -- Introduction -- Part One: Sweet Home -- Chapter One The Precocious Prodigy, 1946-1952 -- Chapter Two Shower of Stars, 1953-1955 -- Part TWO Keeping Up with the Joneses -- Chapter Three The Spark Plug of Prosperity, 1956-1958 -- Chapter Four A Mist Settling on Our Pond, 1959-1960 -- Part Three The New Society -- Chapter Five Think Young, 1961-1962 -- Chapter Six The Psychic AirWe Breathe, 1963-1964 -- Conclusion -- Notes -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2022) Television advertising United States History. PERFORMING ARTS / General. bisacsh Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 9783110745344 https://doi.org/10.7560/777620 https://www.degruyter.com/isbn/9780292798588 Cover https://www.degruyter.com/document/cover/isbn/9780292798588/original |
| language |
English |
| format |
eBook |
| author |
Samuel, Lawrence R., Samuel, Lawrence R., |
| spellingShingle |
Samuel, Lawrence R., Samuel, Lawrence R., Brought to You By : Postwar Television Advertising and the American Dream / Frontmatter -- Contents -- Acknowledgments -- Introduction -- Part One: Sweet Home -- Chapter One The Precocious Prodigy, 1946-1952 -- Chapter Two Shower of Stars, 1953-1955 -- Part TWO Keeping Up with the Joneses -- Chapter Three The Spark Plug of Prosperity, 1956-1958 -- Chapter Four A Mist Settling on Our Pond, 1959-1960 -- Part Three The New Society -- Chapter Five Think Young, 1961-1962 -- Chapter Six The Psychic AirWe Breathe, 1963-1964 -- Conclusion -- Notes -- Index |
| author_facet |
Samuel, Lawrence R., Samuel, Lawrence R., |
| author_variant |
l r s lr lrs l r s lr lrs |
| author_role |
VerfasserIn VerfasserIn |
| author_sort |
Samuel, Lawrence R., |
| title |
Brought to You By : Postwar Television Advertising and the American Dream / |
| title_sub |
Postwar Television Advertising and the American Dream / |
| title_full |
Brought to You By : Postwar Television Advertising and the American Dream / Lawrence R. Samuel. |
| title_fullStr |
Brought to You By : Postwar Television Advertising and the American Dream / Lawrence R. Samuel. |
| title_full_unstemmed |
Brought to You By : Postwar Television Advertising and the American Dream / Lawrence R. Samuel. |
| title_auth |
Brought to You By : Postwar Television Advertising and the American Dream / |
| title_alt |
Frontmatter -- Contents -- Acknowledgments -- Introduction -- Part One: Sweet Home -- Chapter One The Precocious Prodigy, 1946-1952 -- Chapter Two Shower of Stars, 1953-1955 -- Part TWO Keeping Up with the Joneses -- Chapter Three The Spark Plug of Prosperity, 1956-1958 -- Chapter Four A Mist Settling on Our Pond, 1959-1960 -- Part Three The New Society -- Chapter Five Think Young, 1961-1962 -- Chapter Six The Psychic AirWe Breathe, 1963-1964 -- Conclusion -- Notes -- Index |
| title_new |
Brought to You By : |
| title_sort |
brought to you by : postwar television advertising and the american dream / |
| publisher |
University of Texas Press, |
| publishDate |
2021 |
| physical |
1 online resource (288 p.) |
| contents |
Frontmatter -- Contents -- Acknowledgments -- Introduction -- Part One: Sweet Home -- Chapter One The Precocious Prodigy, 1946-1952 -- Chapter Two Shower of Stars, 1953-1955 -- Part TWO Keeping Up with the Joneses -- Chapter Three The Spark Plug of Prosperity, 1956-1958 -- Chapter Four A Mist Settling on Our Pond, 1959-1960 -- Part Three The New Society -- Chapter Five Think Young, 1961-1962 -- Chapter Six The Psychic AirWe Breathe, 1963-1964 -- Conclusion -- Notes -- Index |
| isbn |
9780292798588 9783110745344 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF6146 |
| callnumber-sort |
HF 46146 T42 S25 42001EB |
| geographic_facet |
United States |
| url |
https://doi.org/10.7560/777620 https://www.degruyter.com/isbn/9780292798588 https://www.degruyter.com/document/cover/isbn/9780292798588/original |
| illustrated |
Not Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
659 - Advertising & public relations |
| dewey-full |
659.14/3/0973 |
| dewey-sort |
3659.14 13 3973 |
| dewey-raw |
659.14/3/0973 |
| dewey-search |
659.14/3/0973 |
| doi_str_mv |
10.7560/777620 |
| oclc_num |
1280943645 |
| work_keys_str_mv |
AT samuellawrencer broughttoyoubypostwartelevisionadvertisingandtheamericandream |
| status_str |
n |
| ids_txt_mv |
(DE-B1597)586646 (OCoLC)1280943645 |
| carrierType_str_mv |
cr |
| hierarchy_parent_title |
Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 |
| is_hierarchy_title |
Brought to You By : Postwar Television Advertising and the American Dream / |
| container_title |
Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 |
| _version_ |
1770176170604625920 |
| fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02999nam a22006495i 4500</leader><controlfield tag="001">9780292798588</controlfield><controlfield tag="003">DE-B1597</controlfield><controlfield tag="005">20220426115627.0</controlfield><controlfield tag="006">m|||||o||d||||||||</controlfield><controlfield tag="007">cr || ||||||||</controlfield><controlfield tag="008">220426t20212002txu fo d z eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780292798588</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.7560/777620</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)586646</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1280943645</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-B1597</subfield><subfield code="b">eng</subfield><subfield code="c">DE-B1597</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">txu</subfield><subfield code="c">US-TX</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF6146.T42.S25 2001eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">PER000000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">659.14/3/0973</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Samuel, Lawrence R., </subfield><subfield code="e">author.</subfield><subfield code="4">aut</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brought to You By :</subfield><subfield code="b">Postwar Television Advertising and the American Dream /</subfield><subfield code="c">Lawrence R. Samuel.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Austin : </subfield><subfield code="b">University of Texas Press, </subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (288 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Contents -- </subfield><subfield code="t">Acknowledgments -- </subfield><subfield code="t">Introduction -- </subfield><subfield code="t">Part One: Sweet Home -- </subfield><subfield code="t">Chapter One The Precocious Prodigy, 1946-1952 -- </subfield><subfield code="t">Chapter Two Shower of Stars, 1953-1955 -- </subfield><subfield code="t">Part TWO Keeping Up with the Joneses -- </subfield><subfield code="t">Chapter Three The Spark Plug of Prosperity, 1956-1958 -- </subfield><subfield code="t">Chapter Four A Mist Settling on Our Pond, 1959-1960 -- </subfield><subfield code="t">Part Three The New Society -- </subfield><subfield code="t">Chapter Five Think Young, 1961-1962 -- </subfield><subfield code="t">Chapter Six The Psychic AirWe Breathe, 1963-1964 -- </subfield><subfield code="t">Conclusion -- </subfield><subfield code="t">Notes -- </subfield><subfield code="t">Index</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2022)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Television advertising</subfield><subfield code="z">United States</subfield><subfield code="x">History.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">PERFORMING ARTS / General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">University of Texas Press eBook-Package Backlist 2000-2013</subfield><subfield code="z">9783110745344</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.7560/777620</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9780292798588</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="3">Cover</subfield><subfield code="u">https://www.degruyter.com/document/cover/isbn/9780292798588/original</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-074534-4 University of Texas Press eBook-Package Backlist 2000-2013</subfield><subfield code="c">2000</subfield><subfield code="d">2013</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_BACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_CL_MUAR</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ECL_MUAR</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EEBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ESSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_PPALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_SSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV-deGruyter-alles</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA11SSHE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA13ENGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA17SSHEE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA5EBK</subfield></datafield></record></collection> |