The trojan horse : : the growth of commercial sponsorship / / by Deborah Philips and Garry Whannel.
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has s...
Saved in:
| VerfasserIn: | |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | New York, NY : : Bloomsbury,, 2013. |
| Year of Publication: | 2013 |
| Language: | English |
| Physical Description: | 1 online resource (289 pages) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!