The trojan horse : : the growth of commercial sponsorship / / by Deborah Philips and Garry Whannel.
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has s...
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| Place / Publishing House: | New York, NY : : Bloomsbury,, 2013. |
| Year of Publication: | 2013 |
| Language: | English |
| Physical Description: | 1 online resource (289 pages) |
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| Summary: | The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g |
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| Bibliography: | Includes bibliographical references (pages 257-268) and index. |
| ISBN: | 1472512022 1472545141 1472508386 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | by Deborah Philips and Garry Whannel. |