The trojan horse : : the growth of commercial sponsorship / / by Deborah Philips and Garry Whannel.
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has s...
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| Place / Publishing House: | New York, NY : : Bloomsbury,, 2013. |
| Year of Publication: | 2013 |
| Language: | English |
| Physical Description: | 1 online resource (289 pages) |
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Table of Contents:
- The moment of 1945 and its legacy
- A culture of consensus: the arts from 1945
- Pay up and play the game: sport and sponsorship
- Neo-liberalism and New Labour: from Thatcher to Blair
- Culture and enterprise: the arts from 1979
- One amazing day... : the Millennium Dome
- Education, education, education
- Safe in their hands: health and the market
- All in it together?