The trojan horse : : the growth of commercial sponsorship / / by Deborah Philips and Garry Whannel.
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has s...
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| Place / Publishing House: | New York, NY : : Bloomsbury,, 2013. |
| Year of Publication: | 2013 |
| Language: | English |
| Physical Description: | 1 online resource (289 pages) |
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| 100 | 1 | |a Whannel, Garry, |e author. | |
| 245 | 1 | 4 | |a The trojan horse : |b the growth of commercial sponsorship / |c by Deborah Philips and Garry Whannel. |
| 264 | 1 | |a New York, NY : |b Bloomsbury, |c 2013. | |
| 300 | |a 1 online resource (289 pages) | ||
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| 520 | |a The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g | ||
| 530 | |a Also available in print form. | ||
| 546 | |a English | ||
| 504 | |a Includes bibliographical references (pages 257-268) and index. | ||
| 505 | 0 | |a The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together? | |
| 650 | 0 | |a Corporate sponsorship |z Great Britain |x History. | |
| 650 | 0 | |a Corporate sponsorship |x History. | |
| 776 | 0 | 8 | |i Print version: |z 9781474224291 |
| 700 | 1 | |a Philips, Deborah, |d 1954- |e editor. | |
| 906 | |a BOOK | ||
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| AVE | |i DOAB Directory of Open Access Books |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5340442750004498&Force_direct=true |Z 5340442750004498 |b Available |8 5340442750004498 | ||